August 9, 2022

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Health and Nutrition Coach Salaries: How Much Can You Make? 

Reviewed by Toni Bauer, PN2, NBC-HWC

People ask: “What’s the average health coach salary?”

But what most folk actually need to know one thing else:

Can you make an excellent residing doing this?

In different phrases, do you have to:

  • Invest in a nutrition- or health-coaching certification?
  • Launch a part-time teaching enterprise on the aspect?
  • Quit your job in one other area so you possibly can focus one hundred pc on teaching?

Here, you’ll discover solutions, so you may make these vital profession selections with confidence. 

For this text, we tapped the experience of a number of the most profitable coaches who’ve earned our Level 1 certification, which, by the best way, is acknowledged by many because the trade’s main certification.

You’ll hear from:

▶ Someone who left a six-figure company govt job—after which discovered a technique to make much more as a well being coach. He shares precisely what he did to get the place he’s at this time.

▶ Several founders of increasing health-coaching firms who rent full-time coaches. You’ll study what they search for in job candidates.

▶ A person who netted greater than 50 common purchasers throughout his first two years of teaching by finetuning his area of interest and elevating his charges.

Thanks to their insights, trade experiences, and our personal inner survey knowledge, you’ll uncover:

Average annual salary ranges for full-time and part-time coaches

An income calculator created especially for coaches

Three business strategies that separate average-earning coaches from those who are super earners

Over 150,000 health & fitness professionals certified

Save up to 30% on the industry’s top nutrition education program

Get a deeper understanding of nutrition, the authority to coach it, and the ability to turn that knowledge into a thriving coaching practice.

Health teaching: Is it a viable profession?

Let’s get actual: This economic system isn’t nice for some job seekers.

But in the event you sort “health coach” right into a job search website, you’ll find yourself with 1000’s of outcomes. It’s no marvel that, this 12 months, LinkedIn listed well being teaching as one of many quickest rising careers.

Driving this development: the healthcare trade, which more and more faucets well being coaches to inspire sufferers to follow a variety of habits, saving between $286 and $412 per affected person monthly in insurance coverage prices.1

(FYI, all through this text, we quote pricing in US {dollars}.)

But medical practices and insurers aren’t the one individuals searching for well being, diet, and wellness coaches. Others embody:

  • Healthcare practices, resembling bodily remedy and chiropractic places of work
  • Lifestyle firms that provide teaching as half of a bigger package deal of choices
  • Fitness facilities and spas
  • Coaching apps
  • Established coaches who’ve extra purchasers than they’ll serve on their very own

In different phrases, now’s a good time to interrupt in.

Even higher, the pay is greater than first rate.

Your well being coach wage, nevertheless, will rely on whether or not you run your individual enterprise or work for another person. Let’s begin with self-employed coaches.

What’s the typical self-employed well being coach wage?

We calculated these yearly charges based mostly on knowledge collected from tons of of coaches. Keep in thoughts, these numbers are averages: Some coaches make much less; some make extra.

Much more.

Estimated yearly earnings: $40,000 to $240,000+

Okay, that’s clearly an enormous vary. As with any enterprise, the sum of money you make is dependent upon many components, together with how a lot you cost every shopper, your ranges of curiosity and motivation, the time you possibly can commit, and the outcomes you possibly can ship.

To see all the chances for a way a lot you may make as a coach based mostly in your distinctive circumstances, take a look at the calculator beneath.


You’re the boss. You set your charges, hours, area of interest, packages… all the things.

You’re in control of your incomes potential. The extra purchasers you tackle, the extra you possibly can earn. And in the event you entice extra purchasers than you possibly can deal with? You have the choice of hiring coaches to give you the results you want.

What’s the typical well being coach wage in the event you work for a corporation?

If self-employment isn’t best for you, there’s an alternative choice. You can work for a corporation that employs well being and diet coaches. And when you received’t have as a lot management over your incomes potential, you possibly can nonetheless make an amazing residing.

The salaries listed beneath are based mostly on trade experiences, our inner knowledge, and interviews with a number of teaching firms. Know that these ranges are averages. Some firms pay extra; others much less.

Full-time salaries: $40,000 to $75,000

Part-time salaries: $20,000 to $40,000


You can focus fully on what you like: teaching. “It’s incredible for people who love the coaching side of coaching, but don’t love the entrepreneurial or administrative side, such as billing, lead generation, and marketing,” says Molly Galbraith, founding father of Girls Gone Strong and creator of Strong Women Lift Each Other Up.

You’ll normally use already-developed protocols and classes to information you thru the teaching course of. “If you’re a coach who isn’t quite ready to go out on your own, it can function like training wheels,” says Galbraith.

Real, restful, one hundred pc work-free holidays exist. Because you’re typically not the one coach on employees, you have got others to cowl for you whenever you need to put your telephone on silent.

What firms search for when hiring new well being coaches

Below you’ll discover what a number of hiring managers advised us they wish to see in job candidates. Ideal candidates:

Possess a diet or well being teaching certification (or are keen to get one).

Have a ardour for serving to individuals.

Exude the qualities of a “good” coach, resembling emotional intelligence, empathy, lively listening, professionalism, and communication abilities.

You might marvel: Do you want teaching expertise?

For some firms, sure.

Others, like Stronger U Nutrition, are keen to rent and prepare new coaches, particularly in the event that they’re coming from a complementary profession such because the service trade, human sources, or organizational management, says founder Mike Doehla, PN1, a former human sources supervisor.

“This was me,” he says, “I was in another career before I became a coach. People can break into this later in life and have a fruitful career.”

Want to earn six figures? Use this calculator to estimate your well being coach wage.

If you’re a self-employed coach, our Health Coach Salary Calculator makes use of your earnings objectives that will help you decide:

  • How many consumers you possibly can preserve within the time you have got obtainable to teach.
  • How a lot time you possibly can spend with every shopper based mostly on the kind of teaching you need to present.
  • What you’ll have to to cost every shopper monthly to fulfill your earnings objectives.

Here’s the actually cool half: The calculator will estimate all the things else you’ll want to consider (bills, taxes, further money objectives) and the way they have an effect on your backside line.

Once you get your outcomes, be at liberty to tinker with the numbers. Want to have fewer purchasers? Bump up your worth per shopper. Think you would cost just a little extra and hold your shopper numbers the identical? Go for it!

Bottom line: This calculator will provide help to wrap your head round what must occur in an effort to make your well being coach wage desires a actuality.

Health Coach Salary Calculator

How a lot cash are you able to earn? Let’s discover out.

© Precision Nutrition

How to set your rates as a self-employed health or nutrition coach

Our Health Coach Salary Calculator will help you zero in on a salary range that makes sense for your life and goals. To start thinking about how to translate that into real life, consider these questions.

Question #1: Do you specialize in a niche?

Rather than work with everyone and anyone who could use some help, many coaches focus on a specific type of client or area of expertise. Depending on what your client population can afford, it might make sense to charge more (or less) than the going rate.

Real-life examples: Precision Nutrition Certified Coach Stephen Beard (CHC, CPT, PN1) initially decided to target corporate executives, which makes sense given his former career as an executive in retail.

Galbraith zeroed in on women. Jon Mills, PN2, a coach with a thriving nutrition and training practice, specializes in the queer community.

(We’ll explore how to define your niche just a little later.)

Question #2: Will your online business contain high-volume teaching, super-individualized teaching, or a mix of the 2?

Some coaches go for quantity, working with 100 or extra purchasers. They hold their charges comparatively low (say, $50 to $150 a month) and save time by leaning into digital well being teaching, group periods, and/or pre-written classes, exercises, and protocols. This is named low-touch teaching.

Other coaches do the other, charging a premium (suppose: $500 or $1,000 a month) for plenty of one-on-one consideration and personalization, also referred to as high-touch teaching. This permits them to maintain their total variety of purchasers low—normally someplace between 5 to 30—whereas nonetheless making an excellent residing.

And, after all, some coaches use a mix of these approaches.

(To study extra in regards to the many alternative methods to arrange your health-coaching enterprise, watch: The 7 Best Coaching Business Models.)

Real-life examples: Beard constructed a high-touch enterprise to draw the company execs he selected to focus on.

Doehla, then again, launched Stronger U Nutrition, a digital teaching enterprise that serves a bigger variety of purchasers. He’s since employed dozens of coaches to assist with the shopper load, and not too long ago bought his app-based firm to Self Esteem Brands, the mother or father firm of Anytime Fitness.

Question #3: Where do you reside? (Yep, even in the event you’re making an attempt to work out your digital well being coach wage.)

As a common rule, coaches who work with purchasers domestically or in particular person are capable of cost extra in cities and economically-booming areas than in rural and economically-depressed areas.

Even in the event you’re working just about, it may be useful to take cues out of your fellow coaches within the space. That’s as a result of the native going fee (or the going fee in different comparable areas) is extra more likely to correspond together with your price of residing than the typical fee in a spot that’s not much like the place you reside in any respect.

Real-life instance: When Beard moved from Miami to Orlando, he discovered that Miami’s $95-per-hour fee for private coaching was too excessive to draw purchasers in Orlando, who had been used to paying nearer to $75.

So that $75-per-hour private coaching fee is what he used to calculate his teaching charges.

“Logically, if someone is willing to pay that rate for help with proper movements and corrective exercises, they’re going to be willing to pay at least that much for a package that also includes nutrition coaching, which is the most important piece of the weight loss puzzle,” Beard says.

His math seemed like this: $75 x 2 days every week x 12 weeks.

Then Beard subtracted $50 for a brand new shopper low cost. That gave him his fee: $1,750 for a 12-week package deal. Now, just a little greater than two years later, he’s charging $4,000 for 12 weeks. (We’ll clarify how he reached that phenomenal fee within the subsequent part.)

Three secrets and techniques of “super earners”

Not way back, in one among our Facebook teaching communities, somebody requested, “What’s the going rate for coaching?”

Dozens of individuals commented. Coaches stated they charged $250 a month, $500 a month, $1,000 a month—even $2,500 a month.

Many newer coaches, after all, needed to know: How does somebody get to the purpose after they can cost that a lot?

So we tracked down a number of tremendous earners and requested them. Based on their solutions as effectively survey knowledge we’ve collected from our teaching group, we teased out just a few secrets and techniques.

(For a deeper dive into our survey knowledge, learn: How Much Should You Charge?)

Secret #1: Believe in your worth.

According to our survey of greater than 1,000 coaches: Those who really feel “completely confident” of their abilities cost greater than coaches who’re solely “somewhat confident,” or “a little confident or less.” They aspire to the very best charges within the trade—and in addition really feel worthy of these charges.

People who lack confidence, then again, are likely to have the lowest charges within the trade, explains Matthew Walrath, PN1, founding father of Beyond Macros. (Walrath himself fees round $2,500 a month to assist well being and diet coaches construct their companies.)

Often, he finds they’re mired in a number of of the next considering traps.

“Who am I to be charging this much?” 

Imposter syndrome makes it tough for coaches to firmly state their charges, Walrath says. “They stutter over their pricing.”

Sound acquainted? You’ll need to learn: “5 Ways to Beat Imposter Syndrome.”

“I wouldn’t pay that much for coaching. Why would someone else?” 

Truth is, you wouldn’t pay that a lot for teaching since you, most definitely, don’t actually want teaching—at the least not with the identical depth that your purchasers want it, Walrath explains.

“As Precision Nutrition coaches, we’ve already invested in learning how to manage our nutrition, so the amount we’re willing to invest in coaching is probably pretty small,” he says.

Walrath suggests you contemplate an issue that you simply would pay somebody $500+ a month to unravel.

Maybe it’s that tutor your child must lastly move algebra.

Or the bodily remedy that’s lastly releasing you from continual ache.

Or the one that walks your canine when you’re at work, which suggests your new sofa lasts years fairly than days, the rubbish and recycling bins stay upright, and putrid packages are deposited open air fairly than in.

For stuff like that, so long as you have got the cash, no worth is simply too excessive, proper?

And that’s how your purchasers really feel about you.

“When you solve a problem for someone, you’re able to charge what a transformation is worth,” says Walrath.

➤ “I wouldn’t be able to afford myself!” 

Thankfully, you don’t have to afford your self. You solely want a handful of purchasers who can afford you—and these individuals actually do exist.

Within his first two years of teaching, Walrath attracted greater than 50 individuals keen to pay $500 a month. That was too many consumers for him to teach on his personal, which is why he’s since employed two full-time coaches to work for him.

Secret #2: Specialize in a distinct segment or particular inhabitants—and be keen to vary your thoughts.

Both Beard and Walrath began out specializing in company executives, which appeared to make sense. If anybody can afford to pay $500 to $2,500 a month for teaching, it’s execs.

Problem is, Walrath didn’t know many top-level managers, which made it tough to draw them.

And, as Beard discovered, firm administrators may all have the identical job title, however they rent coaches for tons of of various causes.

One govt may need assist with meals sensitivities. Another may need to lose fats. Still one other might need to discover methods to eat more healthy whereas touring.

That various set of issues made it tough to nail down an irresistible program and advertising message.

To work out your area of interest, Walrath suggests occupied with three questions:

➤ Who are you aware?

➤ What do you like to do?

➤ Who wants your assist?

Those questions bought Walrath occupied with CrossFit. It was one thing he beloved to do. As a end result, he already knew tons of of CrossFit fans who needed assist with diet, sleep, and stress administration.

Similarly, Beard determined to work with individuals with diabetes. He has sort 1, which allowed him to grasp the well being challenges confronted by that inhabitants of individuals. He additionally knew many individuals with diabetes already and felt pushed to assist them.

Secret #3: Raise your charges over time.

The tremendous coaches we interviewed elevated what they charged as they gained purchasers, expertise, and training. In different phrases, they constructed up their well being coach wage over weeks, months, and years.

Here’s learn how to comply with of their footsteps.

  1. Start with no matter fee you’re snug charging. Let’s say it’s $200 a month. In your advertising, you may body your charge as a “new client discount” or an “introductory rate.”
  2. As quickly as you get one shopper, bump up your fee by $50. So now your fee for brand new purchasers is $250.
  3. Keep bumping your month-to-month charges up by $50 as you join extra purchasers and develop in confidence.

How typically you up your pricing is as much as you.

Some coaches bump up their charges for each single new shopper. Others do it solely after they’ve reached a sure shopper threshold—say each 10 to fifteen purchasers.

There are not any proper or flawed solutions.

Similarly, some coaches hold their current purchasers on the identical fee and solely improve charges for brand new purchasers. Other coaches elevate their charges for everybody.

“You go up and up until you get to the point that you are charging what you want to charge and it doesn’t feel so scary,” Walrath says.

Don’t care about making a six-figure diet coach wage? That’s okay.

Actually, it’s fairly frequent.

“Many coaches aren’t chasing money. They’re chasing good work-life balance and fulfillment,” says Doehla.

That’s why numerous coaches select to work with individuals who can’t pay $500 or extra a month. Rather than concentrate on incomes prime charges, these coaches may:

  • Set their charges based mostly on what their goal group can afford.
  • Offer sliding scale costs.
  • Use a Pay What You Want (PWYW) mannequin, which is, surprisingly, extra worthwhile than many individuals suppose, finds analysis.2,3 Precision Nutrition tremendous coach Jon Mills, PN2, as soon as labored at a health club that switched to a PWYW mannequin for workshops. End end result: Regular attendees selected to pay greater than the earlier fee. Lots of newcomers signed up as effectively. Overall, the health club netted roughly the identical as a flat-fee based mostly workshop.

These pricing fashions additionally enable coaches to work with underserved communities, which may be extremely rewarding, to not point out noble.

(Read how 7 coaches have used these different enterprise fashions: Redefining Success in Health and Fitness Coaching.)

The unquantifiable perks of well being teaching

Regardless of how a lot or how little they’re making, many coaches will let you know that they don’t do that for the cash. Instead, they do it for the issues cash can’t purchase.

We’re speaking about:

➤  That feeling you get whenever you’ve helped somebody rework their life for the higher. 

➤ Doing what you like—all. day. lengthy.

➤ Knowing that your job won’t ever cease you from residing your life.

Before turning into a coach, Beard labored six days every week and traveled most weeks out of the 12 months. After lacking out on a collection of vital household occasions and get-togethers with buddies, he determined, “I’m done with this career.”

“All of the money I was making wasn’t making me as happy as I thought it would,” says Beard. As a coach, Beard’s now incomes greater than his former company wage. But the earnings isn’t what makes teaching value it to him.

It’s really having the ability to spend time together with his nieces and nephews through the holidays, he says.

“That’s priceless.”


Click right here to view the data sources referenced on this article.

If you’re a coach, otherwise you need to be…

Learning learn how to coach purchasers, sufferers, buddies, or relations via wholesome consuming and way of life adjustments—in a manner that’s personalised for his or her distinctive physique, preferences, and circumstances—is each an artwork and a science.

If you’d wish to study extra about each, contemplate the Precision Nutrition Level 1 Certification.

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