True story. Once upon a time, cell phones had been … telephones.
You used them to make telephone calls. Maybe you’d ship some texts, if you happen to had been sort of superior.
The iPhone modified all that. And it modified greater than the way in which we used telephones: It modified Apple, and it modified tradition, and it overturned industries and created new ones.
And all of that occurred actually, actually quick: Steve Jobs launched the iPhone simply 14 years in the past. But it’s already virtually not possible to think about what life was like earlier than that.
So that’s the place we’re kicking off our latest season of Land of the Giants, our podcast sequence that focuses on the largest and most influential tech firms of our time. If you need to inform the story of Apple, you begin with an important factor Apple has ever accomplished.
In our first episode, we discuss to high-ranking Apple executives who shepherded the iPhone undertaking from the very starting, in addition to unsung Apple staff who really found out the best way to construct the factor.
But the iPhone isn’t only a shopper electronics breakthrough. It’s a tool that remade the world, and we need to clarify how that occurred. And, crucially, what it means to stay, now, in a world the place iPhones — and the opponents’ telephones it impressed — aren’t simply good to have, however necessities.
It’s price contemplating as Apple, Facebook, and each different large tech big work on some sort of augmented/digital actuality headwear that every of them hopes would be the subsequent iPhone. How do we would like that story to play out this time round?
As in different seasons of Land of the Giants — we’ve beforehand tackled Amazon, Netflix, and Google — we need to convey you inside Apple and contained in the considering of the leaders who formed it. And we additionally need to scrutinize the facility Apple has amassed because it has modified the world, and the real-time battles it’s preventing with regulators and critics to hold on to that energy.
That’s a giant story to inform, and a enjoyable one, and a provocative one. We hope you get pleasure from it. The first episode of Land of the Giants: The Apple Revolution is out now. New episodes drop on Wednesdays. Feel free to hearken to it in your iPhone, or some other system you select.