August 19, 2022

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UnitedHealthcare members to get entry to Apple Fitness+

Millions of UnitedHealthcare members will quickly get free entry to Apple Fitness+, the insurer announced Thursday.

Starting November 1, totally insured members of UnitedHealthcare who already personal an Apple Watch can join a year-long subscription to the tech large’s health platform at no further value. UnitedHealthcare estimates that 3 million of its members will likely be eligible for this system.

“Making Apple Fitness+ available to millions of UnitedHealthcare members is part of our broader effort to help people engage in their well-being and get and stay healthier,” Rebecca Madsen, chief client officer at UnitedHealthcare, mentioned in a press release.

“One way to achieve these goals is to help people enhance their fitness, with many individuals turning to on-demand and digital resources to help get or stay motivated. We are pleased to be the first health insurance plan to provide this type of access to Apple Fitness+.”

Additionally, starting subsequent yr, employers with self-funded well being plans will be capable of buy an “Apple Fitness Bundle” that features year-long subscriptions to Apple Fitness+ and a $25 Apple digital present card.

WHAT’S THE IMPACT?

The Apple Fitness+ platform homes studio-style exercises that may be accessed with an iPhone, iPad or Apple TV. It presents 11 totally different exercise types from high-intensity interval coaching to yoga.

Members can view their exercise metrics recorded by their Apple Watch to trace progress and get customized insights.

“We are very excited to work with UnitedHealthcare to bring this offer for Apple Fitness+ to millions of people who are looking to get and stay motivated to live a healthier lifestyle,” Jay Blahnik, senior director of Fitness Technologies at Apple, mentioned in a press release.

“With our welcoming trainer team that leads a variety of workouts fueled by music that will keep you going from start to finish, the new guided meditations coming next week, and the metrics from your Apple Watch right on the screen, Fitness+ has many ways to keep you active no matter where you are on your fitness journey.”

Even earlier than the COVID-19 pandemic, health wearables had been turning into a well-liked well being instrument for customers, with roughly one in 5 U.S. adults saying they recurrently put on a smartwatch or health tracker, in keeping with a Pew Research Center survey from 2019.

But because the pandemic elevated customers’ consciousness of their well being, extra individuals started adopting health-monitoring units like health trackers and smartwatches. In reality, the fitness-tracker market grew by 19.5% in 2020, in keeping with an article in Fortune Business Insights.

It predicts that the market will proceed rising within the coming years, going from $36.34 billion in 2020 to $114.36 billion in 2028.

THE LARGER TREND

While the businesses say that is the primary instance of Apple Fitness+ being supplied as a well being profit, it’s not the primary time UnitedHealthcare and Apple have teamed up.

In 2018, as part of its Motion program, UnitedHealthcare began offering its members Apple Watches that may very well be paid for by assembly their health milestones. The program permits eligible members to order and start utilizing the Apple Watch at no preliminary value outdoors of tax and supply, after which earn the machine by assembly their day by day targets. The Motion program additionally contains units from Fitbit, Garmin and Samsung.

Aetna is one other insurer that works with Apple, and in 2016 it began offering Apple Watches to a few of its giant employers and particular person members at a decreased value.

For its half, Apple has made quite a few updates to its Fitness+ platform this yr. In January, it launched “Time to Walk,” which companions with influential audio system to create audio content material for individuals to hearken to as they stroll.

Then in April Apple rolled out health applications particularly designed for pregnant people, older adults and beginners. Most lately, Apple rolled out features for cyclists, Pilates and group exercises and guided meditations.

 



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